12 Essential Features Of A Restaurant Application
Are you a restaurant business owner who’s planning to take your business to the next level? Do you wish to have a restaurant application for your business? Well, as you’re here, we assume you must be!
Do not worry, this blog has been jotted down for you only. It contains all the necessary information that you must have to make your application successful.
Without any further ado, let’s get started.
Features that a Restaurant Application Must Have in 2023
- Artificial Intelligence and Machine Learning
AI and machine learning are running this world. So why not incorporate this feature in your restaurant application?
By keeping an eye on the previous order of your guest, you can identify their pattern. Then, you can predict the dishes they are going to order and work on showing them the same.
This feature will also assist the restaurants to understand what guests are ordering more. So, you can add more delicious dishes to the menu and remove the ones that are not in demand.
Also, by keeping a check on the time when people visit the restaurant, you can send them a notification and give them a discount on some specific dishes.
- Mobile Payments and Online Ordering
Online food ordering is very beneficial to the mobile application of your restaurant. Customers make use of food delivery applications to order their food conveniently.
They don’t have to wait in long queues to order food. The world is running on UPIs now. So, mobile payment is always a comfortable and delightful option for consumers.
Also, the mobile application makes order handling accuracy and efficiency better.
- Chatbots
Ever visited a new website and seen a “Hi” on the screen? Well, they are the chatbots!
Chatbots are the latest technology in the restaurant industry. However, it is accepting it with open hands. The AI chatbots no longer just answer the basic questions of their consumers. Instead, they answer every question posed by a consumer.
Today’s chatbots can easily start conversations and keep on communicating with consumers. They can offer everything from information, discounts, offers, and follow-ups and even they can handle queries.
In addition to this, chatbots can easily work on social media channels as well as on sites that are involved in the repeated business.
- Ratings & Reviews
Ratings and reviews are the most important part of any business. Especially, when it comes to food and restaurants, people look for the most perfect restaurants. That’s where ratings and reviews come into importance.
Also, ratings help in the selection of food items when someone is new to a restaurant. That’s why, make sure to have a ratings and reviews section in your restaurant application.
- Table Reservation
If your restaurant is becoming popular day by day such that customers face difficulties getting a table. To solve this problem for your customers, you must have a table reservation feature in your mobile application. So, by using this feature, customers can book their tables online.
The main advantage of this feature is that the customers do not get frustrated because of a long wait for getting a table.
- Push-Notifications
Push notifications work the best! Especially the personalised push notifications.
They allow the customers to get information about table reservations, order status, and many more.
Also, it reminds the customers about the upcoming holidays, like Christmas, Valentine’s, and so on! By checking the reminders, the customers can book tables in advance and earn some discount.
The push notifications give you information about options, interesting events, and new dishes in a matter of seconds.
- Customer Assistance and Feedback Portal
Customers who are not well familiar with the functionalities and features of restaurant applications might face some issues at the time of placing orders. That is why your mobile application must have a customer service portal.
Also, by gathering feedback from your consumers, you can improve the areas that need improvement.
Simultaneously, the assistance section of your application must contain all the necessary information regarding common issues that customers face while browsing the application.
- Printed Accessories For Foodies
Customised clothing and accessories are too much in trend these days!
Bring a custom section in your restaurant mobile application where customers can order stuff other than food. Add all the personalised accessories, clothing, and other goods in that section. This way, your brand will become more popular. Also, it adds value to consumer loyalty and drives the patronage of customers.
- Register Profile
When a customer opens your application for the first time, make sure to register them to offer them the whole functionality of the application.
The main purpose of the registration process is to get information such as name, mobile number, address, and all the other basic details.
You can make the registration process more convenient by asking the users to sign up from their social media accounts.
- Real-time GPS tracking
It is one of the most important features of restaurant applications that enables customers to track the location of the food in real time.
The main purpose of GPS is to provide two-way functioning as well as tracking. It assists in recognizing the location of the user for delivering the food. And as soon as the area is confirmed, the users can track the progress of the order as well as the delivery in no time.
Popular restaurant applications make use of real-time GPS tracking to provide a quality experience to their customers.
Some brilliant APIs for this feature are MapKit, Google Maps, and so on.
For instance, Zomato makes use of Google Maps on its platform.
- Rewards/Discount, Loyalty Programs, and Cashback
Who doesn’t like discounts, cashback, and rewards? Everyone does! So, if you wish to attract more and more customers to your food application. Then, the best way to do this is by providing them with special offers and discounts.
Moreover, it would be best if you offer cashback and rewards regularly to keep the customers engaged.
It is very important to attract potential customers to win brand loyalty. That’s the reason, big enterprises pay a lot of attention to their loyalty points.
- Order History
Let’s say, you ordered a burger from McDonald’s that you loved a lot. Then, a few days later, you wish to order the same Burger again. But you do not remember what exactly its name was. That’s where the importance of order history comes in.
With the help of a user history feature, users can easily check their past orders. They do not have to worry about forgetting the names of the dishes and restaurants they once visited.
Conclusion
We are at the end of this blog on essential features of a restaurant application. These were some of the latest and standard features that your restaurant business application must have!
By incorporating these features into your application, you can easily make your app successful.
If you’re searching for the best mobile application development company, then Wama Technology might be the one for you!
At Wama Technology, we help our clients in achieving their business goals. Our experienced and highly skilled professionals develop highly efficient business applications.
So, ping us right now! We are here to help you!
