7 types of enterprise software that will give you a competitive edge

Let’s look at the most common types of enterprise application software that could help a business thrive.

Common types of enterprise software

1. Enterprise resource planning (ERP)

ERP software is meant to make business processes more automated. This kind of enterprise business software can be used in many ways and is helpful for small and big businesses. ERP solutions improve business performance by automating core business processes like product development, customer interactions, financial analysis, employee satisfaction, etc. A standard ERP system has a single database that allows all business units to work together. When an ERP solution is used in a business, managers can easily streamline work without spending time looking for inconsistencies and lining up business operations.

2. Customer relationships management (CRM)

CRM software aims to improve customer interactions by automating marketing, sales, purchasing, and support. These enterprise software systems benefit medium and large businesses with thousands of customers and even more leads who all want a perfect customer journey or relevant help. A good CRM strategy is needed because customers are picky, and salespeople and marketers have difficulty doing their jobs.

3. Supply chain management (SCM)

SCM software is meant to help you keep track of the day-to-day tasks involved in making and delivering a product or service. This enterprise software solution brings together several chain activities and makes it easy to coordinate them. These systems can improve manufacturing, logistics, product development, planning for sales and operations, and order management. It stores and processes all the essential information about money, goods, manufacturers, and materials. This lets you see better ways to solve problems without taking on new risks. With SCM enterprise software solutions, you can stay productive in a constantly changing market that is hard to understand.

4. Human resources management (HRM)

HRM software is a must-have for any business that wants to grow and hire the best people from different fields. This business software is meant to help recruiters find good people to work for them. HRM solutions help automate HR managers’ tasks, like payroll, reporting, training, and sick and holiday pay. They also help HR managers evaluate the skills of many applicants for the same job. They can also help set up meetings and appointments with possible candidates and send reminders to the managers who need to be at the interview.

5. Business intelligence (BI)

BI enterprise application software aims to help companies that make strategic decisions based on data. Data mining, benchmarking, and advanced statistical algorithms are built into BI enterprise software systems. These things allow for accurate forecasting and good risk management. Businesses that use data analytics and statistical analysis depend more on BI tools. This is true in the construction, recruitment, healthcare, and IT industries. BI apps help business owners find data patterns and deal with vast amounts of data in the best way possible. BI software is also notable for its easy-to-use visual analytics features that show how well a company is doing in real-time.

6. Project management software (PMS)

PMS is enterprise application software that can help any team and business. Its goal is to make project development more accessible and effective by automating tasks. PMS is known for making scheduling easy and projects easy to plan. It lets you make the best use of your organization’s resources because you can see how much time and labor each project needs and make intelligent decisions based on that information. PMS also helps teams work well together and talk to each other.

7. Marketing automation

Marketing automation enterprise business software is used to automate the marketing tasks that need to be done to turn a simple visitor into a paying customer. Marketing campaigns can be very different and use many different ways to reach people. Modern marketing teams use enterprise application software to track and analyze customer relationships in real-time. This helps keep everything in sync. It gives you access to each customer’s profile, which contains information about how they interacted with your brand. As a result, companies can make more sales and increase conversion.